Founder & Creative Director — Heart The Stones

Business Context

Founder-led fine jewelry brand emphasizing storytelling, material integrity, and cultural narrative.

Leadership & Scope

Defined brand identity, creative vision, and design language

Led product development, sourcing, and storytelling in collaboration with the Natural Diamond Council

Impact

Demonstrated entrepreneurial leadership and end-to-end product stewardship

Built a premium accessories brand grounded in authenticity and brand clarity

Applied enterprise-level brand thinking at an independent scale