E X E C U T I V E  S U M M A R Y 

Senior design and brand leader with 18+ years of experience driving accessories and consumer product design across multi-brand, global organizations. Proven track record leading high-performing teams, building scalable design systems, and translating consumer insights into commercially successful product assortments. Deep expertise across accessories, jewelry, personalization, and brand storytelling, with a strong focus on growth, speed to market, and cross-functional partnership. Experienced operating across heritage, premium, and mass-market brands, including leadership roles supporting $150M+ product businesses.

CORE CAPABILITIES

  • Global Accessories & Product Design Leadership

  • Brand Systems & Visual Identity Development

  • Category Strategy & Seasonal Assortment Planning

  • Consumer Insights & Trend Translation

  • Cross-Functional Partnership (Merch, PD, Marketing, Operations)

  • Scalable Design Systems & Process Optimization

  • Team Leadership, Hiring & Talent Development

  • Speed-to-Market & Operational Excellence

E X P E R I E N C E 

GLOBAL DESIGN DIRECTOR - PERSONALIZATION AND ACCESSORIES

Crocs / Denver, CO | July 2023 – Present 

crocs.com 

Lead global design strategy for Crocs Personalization, overseeing creative vision, product design, and storytelling across a $300M+ global business. Partner closely with Product Development, Merchandising, Marketing, and Operations to deliver brand-right, scalable personalization products aligned to consumer demand and business objectives.

  • Lead and develop a global team of 9 designers responsible for personalization design across product, accessories, and packaging

  • Define and execute long-term design strategy to grow the personalization category while maintaining brand consistency and commercial viability

  • Translate consumer insights, trend forecasting, and market data into seasonal personalization assortments aligned with footwear franchises and global brand initiatives

  • Drive cross-functional alignment to ensure design execution meets margin, cost, and speed-to-market requirements

  • Establish design systems, workflows, and best practices to improve efficiency, quality, and global consistency across teams and partners

  • Develop concepts and visual storytelling that guide marketing, collaborations, and seasonal campaigns

  • Present design vision, strategy, and product direction regularly to executive leadership and global stakeholders

  • Travel globally to support partner relationships, factory collaboration, and trend research


E X P E R I E N C E - C O N T I N U E D 


GLOBAL ASSOCIATE CREATIVE DIRECTOR 

Fossil Group | Dallas, TX | Apr 2014 – Nov 2015 

www.fossil.com , www.skagen.com and www.michaelkors.com 

Led global jewelry and accessories design across Michael Kors, Fossil, and Skagen brands, partnering with brand, product development, and marketing teams to deliver seasonally relevant, brand-right collections at scale.

  • Directed creative strategy and execution for global jewelry assortments across multiple brands and market tiers

  • Led and mentored a multidisciplinary global design team, fostering high creative standards and consistent brand expression

  • Partnered with Brand, Product Development, Packaging, and Marketing to align design output with brand positioning and commercial priorities

  • Developed seasonal collections informed by trend research, consumer insights, and brand strategy

  • Managed overseas factory relationships, development timelines, and quality standards through PLM and cross-time-zone collaboration

  • Oversaw sample review and production approval to ensure design intent, quality, and cost targets were met

DIRECTOR OF DESIGN AND MARKETING

Saint Vintage / Atlanta, GA | Apr 2014 – Nov 2015  

Launched and scaled a new accessories brand in partnership with a national retailer, overseeing all creative, product, and brand development efforts.

  • Led all phases of design and brand development from concept through product launch

  • Built brand identity and marketing strategy to support national retail distribution

  • Collaborated with international partners to develop manufacturing and sourcing capabilities

  • Presented collections through trade shows, retailer presentations, and digital marketing channels

CREATIVE DIRECTOR (2009 – 2014) 

SENIOR DESIGNER (2006 – 2009) 

Spectragem, Inc. / Atlanta, GA | Dec 2006 – Apr 2014 

Led private-label jewelry design for global retail and television clients, managing teams and delivering commercially successful collections aligned to brand and marketing strategies.

  • Directed end-to-end design execution from concept through production for international clients

  • Managed and developed design teams supporting high-volume private-label programs

  • Designed brand-specific collections aligned with strategic marketing and retail objectives

I N D E P E N D E N T  W O R K 

HEART THE STONES - Founder & Creative Director

Founded and launched a fine jewelry brand blending storytelling, materiality, and cultural narrative. Partnered with the Natural Diamond Council on collection development and brand storytelling.

  • Oversee brand identity, product design, sourcing, and creative direction

  • Lead go-to-market storytelling and content strategy

  • Manage cross-functional partnerships to bring collection to market

E D U C A T I O N 

Exec. Education / Innovative Product Leadership: The Emerging Chief Product Officer | Stanford Graduate School of Business - 2021 

Exec. Education / Re-Imagining Strategy with Design Thinking | Harvard Business School - 2021 Associate of Applied Science / Design - Jewelry | Fashion Institute of Technology 

Bachelor of Science / Biology | Simmons University