Global Design Director, Personalization

Business Context

Crocs Personalization is a $150M+ global growth category focused on emotional product connection, collaboration, and consumer-led customization.

Leadership & Scope

Led global design strategy for personalization across accessories, hardware, and packaging

Built and managed a global team of designers across multiple time zones

Partnered closely with Product Development, Merchandising, Marketing, and Operations

Impact

Developed scalable personalization design systems supporting rapid seasonal refresh and global consistency

Translated consumer insights and trend forecasting into commercially successful seasonal assortments

Enabled faster speed-to-market while maintaining brand integrity and margin targets